Explore
Start from what's actually happening.
Every business problem shows up as a sentence a founder says out loud. Pick the stage you're in, then the sentence that sounds like yours.
You're building the first version of something and you want it to hold.
The real question
Is there demand, or only interest?
Before you build, separate people who say it's a good idea from people who would pay for it. That distinction changes everything downstream.
Strategy Intensive→None of these sound quite right?
The Checkup works from the other direction, six questions, and a clear read on what deserves your attention first.