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Conversations about how businesses actually work.

Long-form conversations with founders and operators, focused on the decisions they got wrong before they got them right.

Recent episodes

The constraint nobody wanted to name

Episode 12

A founder walks through the year she spent fixing marketing when the problem was the delivery model.

Pricing is a strategy decision

Episode 11

Why the number at the bottom of the proposal usually reveals what a company believes about itself.

When growth makes things worse

Episode 10

An operator on scaling revenue past the point the system could carry it, and what it took to unwind.

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New episodes every other week on Spotify, Apple Podcasts, and YouTube. Subscribe and we will send each one with the notes.

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