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Conversations about how businesses actually work.
Long-form conversations with founders and operators, focused on the decisions they got wrong before they got them right.

Recent episodes
The constraint nobody wanted to name
Episode 12
A founder walks through the year she spent fixing marketing when the problem was the delivery model.
Pricing is a strategy decision
Episode 11
Why the number at the bottom of the proposal usually reveals what a company believes about itself.
When growth makes things worse
Episode 10
An operator on scaling revenue past the point the system could carry it, and what it took to unwind.
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