Learn
The tools we actually use.
No proprietary secrets. These are the same instruments we bring to an engagement, written plainly enough to use on a Monday morning.
The toolkit
System map
Worksheet
One page that shows how demand, offer, delivery, and economics connect in your business, and where the friction sits.
Constraint test
Worksheet
A short sequence for telling the loudest problem apart from the binding one.
Offer test
Worksheet
Nine questions that reveal whether your offer is a clear promise or a list of capabilities.
Unit economics model
Spreadsheet
What it costs to win and serve one customer, and what has to be true for the model to improve with scale.
Decision brief
Template
The one-page format we use to record a call, the reasoning behind it, and what would change our mind.
How they fit together
Map the system, find the constraint, test the offer, check the economics, then write the decision down. In that order.
Get the toolkit
Join the list and we will send the current version, plus updates when we improve it.