Step 01 · Bussco Workspace

ICP Identifier

Find out who you should really be selling to.

Compare several candidate customers side by side, see why each one could fit, and choose the ones worth pursuing.

Strategic tools require a paid subscription or a Bussco-issued promo code.

Why it matters

Most businesses sell to whoever shows up. That feels safe, but it spreads your message thin and makes every campaign harder than it should be.

What you get

Several candidate ideal customers, with more on request

Observable signals to recognize each one in the real world

What is known, what is assumed and what still needs proof

Customers to avoid, so you stop chasing the wrong fit

How it works

Start from what your Workspace already knows about your business.

Answer a few focused questions, or adjust saved answers just for this run.

Review the candidates and accept the ones you want to keep.

Best for

Founders entering a new market, launching an offer, or feeling that their audience is too broad.

Results are proposals, never facts. Nothing becomes part of your business knowledge until you accept it.

Try ICP Identifier on your own business.

Create your account, then activate a Workspace subscription or redeem a Bussco-issued promo code to use this tool. Explore the public demo before you decide.

Create your account

Next in the journey