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The moment you start looking for help.
Almost every engagement starts with a trigger: a number that stopped moving, a team that stopped agreeing, a decision that will not resolve itself. Here is what those triggers usually turn out to be.
Common triggers, and the question underneath
The trigger is the symptom you can feel. The question underneath is the one worth answering.
Growth stalled
Demand
You are doing what worked last year and getting less for it. The real question is whether the market moved, or the offer stopped being the obvious choice.
Busy but not better
Economics
Revenue climbs and the business feels heavier. The real question is what a single customer actually costs you to win and to serve.
Everything runs through you
Delivery
Nothing ships without your judgment. The real question is which decisions could be made by someone else if the system made them obvious.
The team disagrees
Strategy
Smart people arguing in circles usually means the choice was never actually made. The real question is what you are deliberately saying no to.
What to do with a trigger
Name it plainly, then test it before you spend money on it. Most triggers point somewhere other than where they hurt.
Recognize one of these?
Take the Checkup and get a read on which part of the business is holding the rest back.